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To better understand a company, its performance in the market and the factors that affect it, you need to understand the whole picture of that universe. This includes :
Products and services
SWOT reports (Strengths, weaknesses, opportunities and threats)
Industry pressures and challenges
While you should certainly look at the company’s website, note that will only help you gain insight into that company's opinion about itself. For other opinions about a company’s issues and performance, there are several types of library databases that will help. They are generally divided up by the type of information they contain although there are some exceptions such as Hoover's, which gathers several different types of information by company name.
Using the company stock symbol helps you find consistent company analysis from resource to resource by making sure you are comparing the same company, and not any subsidiaries.
Real-time and historical information on economic conditions, market data and public companies worldwide along with governments, mortgages, money markets, bonds, commodities, stocks, and currencies.Users must come into the Managerial Studies office to use this resource. 1 user at a time per Bloomberg terminal. Online tutorials are available on the terminals.
Access Note: Available on Walker Management Library computers. User Limit: 10.
Conduct financial statement analysis, financial accounting and auditing using SEC (Security and Exchange Commission) XBRL data. Analyze financial data for public companies with an interactive data platform. Understand competitor financials, identify potential risks to firms, analyze trends across industry sectors.
Access Note: Users must create a login with a valid Vanderbilt.edu address. The login allows access the databases customization features.
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