Introduction to Advanced Google Searching
While you may be very familiar with the standard Google search (and subsequent huge list of results,) Google has tools that will make searching for specific business information, trends and data more focused. Below we highlight specialized Google search products:
- Google Advanced Search - tools to limit your Google search.
- Google Scholar - limits search to scholarly literature.
- Google Skills: videos and instructions developed by Google to explain various Google search tactics, and research strategies.
Google Advanced Search Examples
Here are two sample searches using Google Advanced Search:
This first search is looking for the words health AND innovation but is limiting it to the pwc.com website (so it only searches the PricewaterhouseCoopers site)
This second search is looking for the phrase "hospital innovation" and (system or computer or technology.)
Google Scholar Search Example
A sample search using the advanced search features of Google Scholar:
