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Owen Alumni: Library Resource Guide: Industry Research


Contain prepared reports which have industry information and analysis. The reports may be written by independent firms, consultants, industry experts, or investment services. Use them to find industry trends, ratios, norms, SWOT,  key statistics, and competitors.

Trade Associations

When you need additional industry information, trade and professional societies often compile and freely share industry data and reports. Use these resources to identify relevant organizations:

Benchmarks & Ratios

Industry Ratios provide analysis of diverse financial data for an industry. They can be used to compare a company against its peers.