Researching an Industry using First Research
First Step: First Research contains:
- Industry Overview
- Industry Forecast
- Critical Issues within the industry
- Business Challenges
- Business Trends
- Industry Opportunities
- Call Prep Sheets with conversation starters
- Executive insights and talking points by C-Suite position.
- Websites which highlight industry experts (usually Associations and Government Agencies.)
Once in First Research, simply search for your industry, then click on the appropriate link. The report contents are listed on the LEFTSIDE of the page.
Trade Associations
When you need additional industry information, trade and professional societies often compile and freely share industry data and reports. Use these resources to identify relevant organizations:
Benchmarks & Ratios
Industry Ratios provide analysis of diverse financial data for an industry. They can be used to compare a company against its peers.
- HooversOn a COMPANIES profile page, scroll down the left hand menu and select ANNUAL RATIOS under the Financials section.
