MGT 6014 Health Care Marketing Fall 2020: CHS

Walker Management Library

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Walker Management *Library
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203

Problem, Relevance, Solution

For a successful project, you need to understand the problem; gather facts, analysis and data relevant to the situation; and offer a strong solution. We all Google – but what’s unique about your project proposal that goes beyond what’s in Google?

How do you find facts to strengthen your case?  As a journalist, you’d know the Five Ws (Who, What, When, Where, Why) needed to write a good article.  Library databases have articles, market & industry reports, consumer data and demographics and more.  Using these questions can help you begin your research. 

  • Who *cares* about this product or service?  Is it a trade association? Government? Key competitors?

  • What is the nature of your idea?  Does it compete with an existing product/service or replace one that already exists? What do you already know about it?

  • When will this be needed or used?  Is that important for you in promoting it?

  • Where will the person/company be – geography, phase of life, what other demographics matter?  What channel will you use to reach them?

  • Why does your idea have value? Why would someone buy it?

Additional Guides for Healthcare Business Research

Research on the health care industry is wide ranging and voluminous. To find what you need means using the right source and using it the right way,  The Vanderbilt Library staff has created Library Research Guides which can help you target needed information.  They are linked below.