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Think about "who cares" enough to compile, analyze and publish data on a particular business topic. Library databases contain peer reviewed contents, analyst reports and other vetted information. In addition, consider sources such as :
Government agencies at the Federal, State and Local levels
Locally based media
Vetting Your Sources
While searching the internet SEEMS quick and easy, the quality of your research is related to the quality of the sources you use: "garbage in, garbage out." Applying the C.R.A.P. test is one way to evaluate the quality and value of a data or information source. Ask yourself these questions to determine if you should utilize a resource:
Currency - Is the information current? Is it updated regularly?
Reliability - Is the source reputable? Is it accurate?
Authority - Who created the information? Why?
Purpose/Point of View - Is there a balance of perspectives? Is the information biased?
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