Healthcare Business and Industry: You Have a Business Problem, Now What?

For a successful project, you need to understand the problem; gather facts, analysis and data relevant to the situation; and offer a strong solution. We all Google – but what’s unique about your project proposal that goes beyond what’s in Google?

Where do you find facts to strengthen your case?  As a journalist, you’d know the Five Ws (Who, What, When, Where, Why) needed for a good article.  These simple concepts can help you begin library research.

• Who *cares* about this product or service?  Is it a trade association? Government? Key competitors?

• What is the nature of your idea?  Does it compete with an existing product/service or replace one that already exists? What do you already know about it?

• When will this be needed or used?  Is that important for you in promoting it?

• Where will the person/company be – geography, phase of life, what other demographics matter?  What channel will you use to reach them?

• Why does your idea have value? Why would someone buy it?

Research on the health care industry may require using information from general business resources. Please see the additional guides below as starting points for specific areas of business research: