Google Scholar is a specialized tool you can use to search for scholarly literature online. Google Scholar provides access to "peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations."
While you may be very familiar with the standard Google search (and subsequent huge list of results,) Google has tools that will make searching for specific business information, trends and data more focused. Below we highlight specialized Google search products:
Sample search using Google Advanced Search: Look for the words health AND innovation but limit the results to the pwc.com website (i.e., only the PricewaterhouseCoopers site will be searched).
Also see the Google Tips for Searching WORD document on the left side of this page.