Innovation & Entrepreneurship

Research Support for When You Don't Know How to Find Information

Business Librarian

Walker Management *Library's picture
Walker Management *Library
Contact:
Walker Management Library

Owen Graduate School of Management

401 21st. Avenue South

Nashville, TN 37203
Website

Marketing and Market Resoures

This set of resources focuses on the market and the consumer. What is important to the customer, whether it is a company or a person, that would make them want to buy your product?  By using these database, you can see what information already exists.  These reports are written by industry experts and give their opinions and ideas.  These databases also have demographic information so you can back your analysis up with facts.