Innovation & Entrepreneurship

Research Support for When You Don't Know How to Find Information

Business Librarian

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Walker Management *Library
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203

Marketing and Market Resoures

This set of resources focuses on the market and the consumer. What is important to the customer, whether it is a company or a person, that would make them want to buy your product?  By using these database, you can see what information already exists.  These reports are written by industry experts and give their opinions and ideas.  These databases also have demographic information so you can back your analysis up with facts.