Innovation & Entrepreneurship

Research Support for When You Don't Know How to Find Information

Business Librarian

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Walker Management *Library
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203

General Industry Data and Information

Industry Research helps you understand the business environment for your idea.  For a large industry, like computers, information is easy to find.  For smaller industries, which may be fairly new or filled with "mom and pop" and private businesses, a different approach is needed.  Examples of where you may find industry information include:

  • Analyst reports
  • Market research reports
  • News articles
  • Industry experts
  • Trade or professional association

Using these sources lets you see what information already exists.  Understanding the opinions and ideas of experts wil let you make your own assessment based on facts and analysis of the challenges and opportunities ahead.

BCC Research

Industry reports on healthcare, technology and more. The database interface is complex so ask if you don't find what you need.


First Research (Intellect)  contains:

  • Industry Overview
  • Industry Forecast
  • Critical Issues within the industry
  • Business Challenges
  • Business Trends
  • Industry Opportunities
  • Call Prep Sheets with conversation starters
  • Executive insights and talking points by C-Suite position.
  • Websites which highlight industry experts (usually Associations and Government Agencies.)

Once in First Research (Intellect) simply search for your company name and then open the report that matches their industry. The report contents are listed on the LEFT SIDE of the page.

IBISWorld: Global industry market research reports include insight on the business environment. Search by industry name, NAICS code or company name. Use for understanding market size, competitors, drafting business plans, pitch books, benchmarking, forecasting, business valuations, litigation support, due diligence and more. Search by industry name, industry code, or company name to access industry reports. Full report available in pdf format. 

Industry reports include:

  • Industry Performance
  • Industry Outlook
  • Industry Life Cycle
  • Products & Markets
  • Competitive Landscape
  • Major Companies
  • Operating Conditions
  • Key Statistics
  • Jargon & Glossary