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Covers most business areas: management, marketing, economics, finance, accounting, & international business. Includes company reports, SWOT analyses, working papers, country reports, industry reports, case studies, etc.
All current Vanderbilt University students, faculty, and staff have access, both on and off campus.
Market research reports that focus on how e-commerce and the Internet affect business and industry. eStat section has statistics and graphs.
Coverage: Full access to the current and previous year's reports. Vendor Tutorials: eMarketer Total Access Demo Video - http://www.emarketer.com/docs/Multimedia/emarketer_total_access_demo_040611/emarketer_total_access_demo_040611.html
Euromonitor International's global market analysis software platform, providing industry information, consumer statistics and analysis, historical and forecast data, consumer trends and lifestyles, articles, company profiles, and global reports.
Public opinion poll data: poll questions and answers, datasets, and survey questionnaires from academic, commercial, and media polls on opinions and behaviors from major survey research organizations in the United States.
Quantitative and qualitative analysis of the market; primary research and expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share, etc.
Market research reports focused on consumers in the U.S., U.K., European, and some Asian markets. Market drivers, size & trends and segmentation; supply structure, advertising & promotion, retail distribution, consumer characteristics & forecasts.
The Walker Management Library has access to dozens of Owen Graduate School of Management and Vanderbilt University licensed databases. These resources provide access to business news and journals, as well as highly specialized content on an extensive range of business topics and research disciplines. Access and use restrictions apply to some resources, and use of these resources imply acceptance of our Copyright and Licensing Restrictions. Databases can be found in the following way:
VU Libraries ResearchGuides is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. You may republish or adapt this guide for educational purposes, as long as proper credit is given. Our recommended credit includes the statement: Written by, or adapted from, Vanderbilt University Libraries (current as of .....). If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.