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Databases and websites on the business and management of health care. Consumer data, market research reports, government data. Websites with health care business research. How to search for gray literature.
Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. All current Vanderbilt University students, faculty, and staff have access, both on and off campus.
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