Internet Sources for Advertising and Public Relations
To find media rates for specific publications, use your publication name in the place of the Wall Street Journal in this example of a Google search:
"media kit" "Wall Street Journal"
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Advertising AgeSee the Data Center for statistics.
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The Council of Public Relations FirmsIncludes Case Studies
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ClickZNetwork – Solution for MarketersIncludes SearchEngineWatch for Search Engine Marketers
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Marketing SherpaIncludes Case Studies
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IEG Sponsorship.comIEG provides consulting, valuation, measurement, research and training to the global sponsorship industry so that companies and brands can partner with sports, arts, events, entertainment, nonprofits, and causes for mutual benefit. Free registration for site allows access to some content, but some is fee based.
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Institute for Public RelationsProfessional organization that provides research-based intelligence to public relations.
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Outdoor Advertising of America (OAAA) Archives (1885-1990's)Collection of outdoor ads; searchable by company name, product, date, place of coverage, subject tone, and medium. Hosted by Duke University.
Walker Management Library
Walker Management *Library
Contact:
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Website
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
