Technology is constantly changing, developing, never staying the same. When you do research and read about an industry and the companies in that industry, you'll better understand the business environment in which your company operates.
For a large industry, like the automobiles, information is easy to find. For smaller industries, which may be fairly new or filled with "mom and pop" and private businesses, a different approach is needed. Examples of where industry information can be found include:
Using these sources lets you see what information already exists. Understanding the opinions and ideas of experts will let you make your own assessment based on facts and analysis of the challenges and opportunities ahead. Below are links to resources on INDUSTRY REGULATION & STANDARDIZATION and NHTSA and SAE AUTONOMOUS VEHICLE LEVELS.
Notes on the Business Source Complete searches below:
Search Example #1: shows how to find information about customers.
Search Example #2: shows how to find information about a specific company. Since this is a technology topic, which means it changes quickly, you don't need to read articles that are more than a year or two old.
Industry Thought Leaders use the Internet to distribute their work for business development purposes. They'll cover current topics in a concise manner. Often these consulting firms understand the industry dynamics in unique ways. Try these searches specifically using the Google Advanced Search page.
Sample Search #1:
Sample Search #2:
Recommended articles from key Industry Thought Leaders in this space are provided below.