Walker Management Library
Walker Management *Library
Contact:
Walker Management Library
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Website
Owen Graduate School of Management
401 21st. Avenue South
Nashville, TN 37203
Marketing Websites & Blogs
Read these webpages and blogs to stay current with trends and issues in marketing and related fields.
- AdweekBreaking News in Advertising, Media and Technology.
- Malachite StrategyMalachite (mala-KITE) helps bring focus to your business—focus on the right consumer, the right opportunity and the right idea
- Consumer Brands Association SmartBriefRead the latest on what’s top of mind for the consumer packaged goods industry.
- The Wall Street JournalAll Vanderbilt University students, faculty and staff can create accounts to access the Wall Street Journal. This will also allow you to download mobile applications, providing access to news on the go. Be sure to read and sign up for alerts from the CMO section.
- Nashville Business JournalThe Nashville Business Journal is the premier publisher of business-to-business news in Middle Tennessee. Includes the Book of Lists where you can get an in-depth look at the largest and most influential players defining local economies.
Our subscription also includes access to The Business Journals for 46 other US cities.
Workshops
Consumer Market Research Workshop
If you have ever needed to find information about consumers, then this is the workshop for you! In this workshop we will explore the library’s consumer market research databases, and along the way participants will learn strategies for navigating the databases and successfully finding the consumer information they need.
