Marketing Resources

Databases

These databases contain prepared reports which have industry information and analysis. The reports may be written by independent firms, consultants, industry experts, or investment services. Use them to review the general landscape of an industry, as well as identifying trends, ratios, norms, SWOT, key statistics, and competitors. 

Industry Specific Databases: Internet, Science, Health & Technology

Benchmarks & Ratios

Industry Ratios provide analysis of diverse financial data for an industry. They can be used to compare a company against its peers.