To better understand a company, its performance in the market and the factors that affect it, you need to understand the whole picture of that universe. This includes :
While you should certainly look at the company’s website, note that will only help you gain insight into that company's opinion about itself. For other opinions about a company’s issues and performance, there are several types of library databases that will help. They are generally divided up by the type of information they contain although there are some exceptions such as Hoovers which gathers by company name several different types of information.
Contains company profiles, analyst reports, SWOTs, and market research reports under the NAICS code link..
Example of SWOT analysis from Hoovers:
During this time of remote academic work, resources normally available on the computer workstation in the UBM/MGRL Studies office in Calhoun Hall are physically inaccessible. We have a workaround to access some of those resources using VMWare (Virtual Machine) and DUO so that you are essentially sitting at the Calhoun terminal.
Using the VM (Virtual Machine) allows you to use the additional resources listed below. Follow this link for details on using CapitalIQ and EIKON.