If you only have time for one database, your best bet is First Research or IBISWorld. *Please note that once in the database, you need to scroll down to the First Research link, then on the next page click on submit.*
Content includes:
In the unlikely event that your industry is not there, find a related industry.
Content includes:
All content can be downloaded as a pdf. Data can be downloaded directly into excel. Reports are updated at least twice per year, depending on the volatility of the industry
Search by company name. Note the *type* of company that you select, i.e. make sure you are choosing the parent company vs. a subsidiary or single location.
Company profile includes: analyst and market reports, SWOT's, current news, contacts, financials.
Top 1000 companies have an additional CRUSH report which focuses on IT operations, but additionally goes deeper into company operations. Includes an organizational chart.
Example of SWOT analysis from Hoover's.
Includes a wide array of data, statistics and narrative analysis. International content, across most industries.
HINT: Quickest Search; large company name; product/service or other keywords
Features include:
In Business Source Complete, search for the name of the company and use the drop down to the right to select CO Company Entity.
If you are at Owen, go to the Walker Management Library book stacks and grab some case interview books.