Researching a Company using Hoovers
- Go to the database Hoovers
- Search by company name or ticker.
- Tip: Look for the PARENT company, and click.
- The company landing page gives you a quick corporate overview.
- The left side of the page has links to more detailed information including: Competitors, Financial Data, Analyst Reports, SWOT, etc.
Overview
Information about a company can range from detailed corporate profiles to late breaking news. Locating information on public companies is easier than locating information on private companies. Larger private company information is easier to find than smaller. The following databases will allow you to download data, such as financial performance, for analysis and manipulation. Some aggregate financial and others provide industry metrics.
- Mergent Online This link opens in a new windowCorporate financial histories (including capital changes) and operational histories for international public companies. Customizable reports on companies.
- Hoovers This link opens in a new windowDetails on US and international companies, executives, market research reports, and trade publications. Includes financials, subsidiaries, and trade and business news.
Competitors
Databases are quick places to find competitor lists. Other ways to identify competitors are through articles, market research reports, 10Ks, annual and analyst reports.
- Hoovers This link opens in a new windowUse the "Build A List" link to compile a list of companies based on a range of criteria from industry code, revenue, sales, location, employees, etc.
Investment & Analyst Reports
Reports that are created by analysts from investment companies containing expert industry & company information.
- Hoovers This link opens in a new windowSearch by company, then look on the left hand side for the analyst report link.
